Mobile App Growth Blog

Social apps die from empty feeds, not from low installs. The playbook for niching down, seeding content, and crossing the cold-start chasm.

Spotify wins globally, but niche music and podcast apps still dominate categories like Hindi devotional, regional language, and audio-only content. Here is how.

How a small studio took a stack-runner hyper-casual game to 2M installs at ₹4 blended CPI in 8 weeks with a disciplined creative pipeline and rewarded-ad economics.

Vernacular EdTech is one of the most under-served opportunities in India. Here is how we took a Hindi-Marathi learning app from 25K installs to 412K in 6 months — and the lessons that apply to any regional language app.

Real estate is the highest-LTV install in mobile but the hardest to attribute. Here is the buyer-intent playbook for property apps and broker platforms.

Indian travel rebounded hard post-pandemic. MakeMyTrip and Goibibo dominate but niche players (homestays, religious travel, train-only) are winning meaningful slices.

Insurance app marketing is a trust game played over weeks. Compliance constraints + high CAC + long decision cycles make it one of the toughest verticals — and one of the most rewarding.

Basic ASO gets you to page one. Advanced ASO keeps you there — and pushes you to position one. This is the full 2026 playbook: semantic clustering, AI-era discovery signals, competitor keyword poaching, localisation as a multiplier, and review velocity engineering.

No one outside Google knows the exact Play Store algorithm — but five years of experiments across our portfolio give a clear-enough picture of what moves rankings.

The iOS App Store algorithm rewards different signals than Play Store. Here is what we know about iOS ranking in 2026 — based on our experiment portfolio and Apple's published documentation.

ASO A/B testing sounds simple — it is full of statistical traps that produce false winners. Here is the framework we use to test smarter and lift conversion 30%+ reliably.

Apple and Google editorial teams pick apps to feature on Today tab and Editor's Choice. Get picked once and you can see 50K-500K incremental installs. Here is how.

Our annual look at the Indian mobile marketing landscape — install trends, CPI movements, channel shifts, category dynamics, and what we expect next.

LTV-to-CAC ratio is the single most important number for app marketing decisions. Here is how to calculate it correctly, the benchmarks for your category, and what to do when the ratio breaks.

The iOS-vs-Android launch decision is rarely simple. Here is the decision framework — based on market share, monetisation, geography, development cost, and store policy.

Most launches under-perform because marketing starts at launch. The 30 days before launch are when most of the leverage actually lives. Here is the playbook.

The single most common founder question we get is "how much should I budget for marketing?" Here are honest year-1 budget benchmarks by stage and vertical for India.

A practical guide to Meta app promotion: choose a meaningful conversion goal, validate your events, plan creative tests and judge results using acquisition quality and mature cohorts.

Scaling from 10K to 1 million downloads is a categorically different game. This playbook covers the mindset shifts, channel stack, creative velocity, global expansion tactics, and retention mechanics that separate apps that plateau from the ones that compound to 1M.

The first 10,000 installs are the hardest—and the most important. Here is the exact launch playbook we use across our portfolio: pre-launch community building, a coordinated launch week, day-one ASO, micro-influencer cold outreach, review velocity, and your first paid experiment.

App Store Optimisation compounds because the work improves both ranking and conversion. This guide covers the ASO stack end to end and shows how to choose a partner that can actually move organic installs.

Downloads stalling? Here is the 2026 playbook we use across 300+ apps—covering ASO, paid UA, social and creator tactics, referrals, ratings, and retention loops that turn installs into compounding growth.

Not all app install services are equal. This guide explains how to evaluate providers on what actually matters — post-install quality, fraud protection, MMP integration, and vertical experience — so you hire an agency that grows your app, not just your download count.

ASO in 2026 is not a checklist—it is an ongoing growth discipline spanning keyword research, creative testing, and platform-specific tools that Apple and Google keep shipping. This guide covers every lever, treated separately for iOS and Android, with conversion benchmarks drawn from our portfolio of 300+ apps.