Conversion and activation
Find the stage where your app funnel loses users
Enter a consistent sequence from discovery through payment to see stage rates, drop-off and end-to-end conversion.
Your working inputs stay in this browser. Anonymous site analytics may record tool actions, never your values.
Enter one consistent funnel
Use the same cohort and reporting window. Rename stages to match your product.
Enter a peer value from the same platform metric, cohort and period. No benchmark is supplied automatically.
End-to-end conversion
0.9%
Gap vs entered peer
No comparable peer entered
| Stage | People | Lost next | Pass rate |
|---|---|---|---|
| Store visitors | 10,000 | 7,000 | 30.0% |
| Install intent / downloads | 3,000 | 1,800 | 40.0% |
| Activated users | 1,200 | 900 | 25.0% |
| Trial starters | 300 | 210 | 30.0% |
| Paid users | 90 | — | — |
Apple and Google Play use different store metrics, and Google changed its listing reporting in 2026. Name the report and numerator/denominator in any exported analysis before comparing rates.
How to read the result
Each pass rate divides the next stage by the current stage. End-to-end conversion divides the final stage by the first.
Only compare peer rates with the same platform definition, source, period and cohort. Apple and Google Play store-report definitions are not interchangeable with product events or MMP attribution.