Mobile App Growth Blog

A real app marketing company should do more than buy installs. The right partner ties ASO, paid UA, creative testing, analytics, and retention into a single operating system that compounds growth and protects runway.

ASO in 2026 looks fundamentally different from 12 months ago. Apple Intelligence has replaced keyword stuffing with semantic relevance, CPPs have doubled to 70 pages and now influence organic search, and Google Play's Gemini-powered recommendations weight retention over raw download count. Here is what changed and exactly what to do about it.

A strong ASO company in India should improve ranking, conversion, and organic installs together. Here is how to separate real operators from generic agencies.

Google Play has its own algorithmic quirks that savvy ASO practitioners use to rank higher and convert more. This guide covers the best Android-specific ASO hacks — from AI recommendation signals and long description keyword density to Store Listing Experiments and pre-registration — that are producing measurable ranking lifts in 2026.

Most mobile marketing companies in India sell channel execution. The best ones combine ASO, paid UA, analytics, and creative into one growth system. Here is how to choose the right partner.

App promotion companies in India range from single-channel specialists to full-stack growth partners. This guide shows how to choose the right model for your app stage and avoid expensive mistakes.

Every ASO ranking factor, ranked by impact — from building a keyword universe to Custom Product Pages, off-metadata signals, and the measurement framework that separates compounding programmes from one-off tweaks. Built from first-hand results across 300+ apps.

App Store Optimisation is the highest-ROI channel for sustainable app growth. This step-by-step guide walks you through every ASO lever — from audit and keyword research to A/B testing, ratings, and measuring results — so you can rank higher and convert more visitors into installs.

A Hindi news app wanted to rank for "hindi news" and "latest news"—the most competitive keywords in their category. Here is how we did it, and drove 300,000 downloads in the process. (Anonymised client results.)

The Indian app marketing landscape has changed dramatically. Here's how to evaluate agencies that can actually move your installs, rankings, and revenue.

A regional language OTT app asked us to help them compete against Netflix and Hotstar. Here is how owning the regional keyword space and using content clips as ads drove 1M+ downloads, 51% activation, and a 65% lift in watch time.

Dating apps live or die on gender balance and geographic density. Here is how we helped a regional app reach 500K users with a 60/40 ratio, 42% D7 retention, and stronger city density in 12 months.

After the FTX collapse, trust became the core growth problem for crypto apps. This case study shows how a trust-first ASO, review, and referral system took an Indian exchange from 45K to 250K users.

A leading Indian trading app needed quality installs, not just volume. Here is how we drove 180,000 installs at ₹8 CPI with strong retention using trust-first ASO and value-based UA.