Agency articles

Prompt-to-app builders are genuinely good at the first afternoon and consistently bad at the six weeks that follow. This is what each one does well, the wall every one of them hits, and why source export is the single feature that decides how the story ends.

Half the app SEO advice online describes a system Google no longer runs. Firebase App Indexing is no longer the recommended way of indexing content for Google Search App, and the Search App on Android no longer uses locally indexed content. What replaced it is narrower, better documented, and mostly a web problem with an app-shaped destination.

Someone typing your competitor name plus the word "alternative" has already decided to switch. That search cannot be answered by your store listing, because store metadata policy restricts what you may say about other brands. It can be answered by a page on your own site — and Google publishes enough documentation to tell you which version of that page survives and which one gets classified as spam.

Most founders ask this as a marketing question and get a marketing answer. The useful answer is mechanical: a developer website is a documented precondition for AdMob to verify your app-ads.txt file, and a domain you control is the only place the two stores will look for the files that make deep links open your app. Neither store makes a website mandatory to publish, which is exactly why the requirement gets discovered late.

App Store Optimisation compounds because the work improves both ranking and conversion. This guide covers the ASO stack end to end and shows how to choose a partner that can actually move organic installs.

A real app marketing company should do more than buy installs. The right partner ties ASO, paid UA, creative testing, analytics, and retention into a single operating system that compounds growth and protects runway.

A strong ASO company in India should improve ranking, conversion, and organic installs together. Here is how to separate real operators from generic agencies.

Most mobile marketing companies in India sell channel execution. The best ones combine ASO, paid UA, analytics, and creative into one growth system. Here is how to choose the right partner.

App promotion companies in India range from single-channel specialists to full-stack growth partners. This guide shows how to choose the right model for your app stage and avoid expensive mistakes.

The Indian app marketing landscape has changed dramatically. Here's how to evaluate agencies that can actually move your installs, rankings, and revenue.