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Vmobify
Premium CPI Network — India

CPI Network India

App-install campaigns delivered through multiple affiliate and third-party partners, with internal traffic checks and compatible MMP or store reporting.

13+ Years • 30M+ Own Downloads • 50+ Markets
MMP / Store
Campaign reporting
Internal
Traffic checks
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CPI network India — premium publisher network with anti-fraud protection
50+
Markets
Tier 1/2/3
India Coverage
30M+
Own Downloads
Anti-Fraud MMP
Verification
5 Formats
Traffic Options

What Makes a CPI Network Premium?

Most “CPI networks in India” are open exchanges — any publisher can join, fraud is measured by the network itself, and quality thresholds are absent. Here is how we differ.

Publisher source

Open exchange

Open exchange — any publisher who registers

Multiple affiliate and third-party traffic partners selected for the campaign brief

Fraud measurement

Open exchange

Self-reported by the network

Compatible MMP or store reporting, with measurement agreed before launch

Quality threshold

Open exchange

Installs only — no post-install checks

Post-install events and quality expectations defined for each campaign

Fraud response time

Open exchange

Batch audits — days after delivery

Internal traffic checks and source review when anomalies appear

CPI Campaign Planning

Use CPI Campaigns as a Measured Acquisition Channel

Start with a defined acquisition objective, target market, operating system, and billable install event. Confirm how attribution will be read in your MMP or store reporting before traffic begins.

Choose traffic formats and partner inventory that fit the app and audience. Delivery timing and volume are confirmed for the specific brief because availability varies by source and market.

Review attributed installs alongside activation, retention, purchase, or another meaningful post-install event. Source-level results should guide budget changes and partner selection.

Paid installs do not guarantee organic rankings. ASO, product quality, reviews, retention, competition, and platform systems all affect store performance.

Learn about our ASO service
1

Define the Brief

Set the market, operating system, audience, volume, traffic formats, budget and campaign objective.

2

Confirm Measurement

Agree the attribution source, billable event, reporting cadence and post-install outcomes before launch.

3

Launch Partner Traffic

Use available affiliate and third-party inventory that fits the approved brief and creative.

4

Review Outcomes

Compare attributed installs and post-install events, then adjust sources and spend using the evidence.

India Coverage

CPI Network Coverage Across India

Publisher inventory spanning every major city cluster and growing into tier-3 and rural markets — where India’s next 400M smartphone users are coming online.

Tier 1 Cities

  • Mumbai
  • Delhi / NCR
  • Bangalore
  • Hyderabad
  • Chennai
  • Kolkata
  • Pune
  • Ahmedabad

Highest inventory depth; premium audiences

Tier 2 Cities

  • Jaipur
  • Surat
  • Lucknow
  • Kanpur
  • Nagpur
  • Indore
  • Patna
  • Vadodara
  • Coimbatore
  • Vishakhapatnam

Growing inventory; lower CPIs; strong gaming and utility audiences

Tier 3 + Rural

  • All remaining states
  • Hindi belt tier-3
  • South India district towns
  • Northeast India
  • J&K and Himachal

Expanding coverage; best for utility, vernacular content, and fintech apps

Campaign Minimums and Delivery

Transparent minimums so you can plan campaigns confidently. CPI rates are quoted per-campaign after reviewing your vertical, audience, and quality requirements.

Custom quote
Campaign pricing

Based on app, OS, market, volume and objective

No extra fee
Network access fee

Commercial terms are confirmed in the campaign quote

Multiple sources
Traffic partners

Affiliate and third-party networks selected for the brief

5 formats
Traffic formats

Pop-under, banner, notification, interstitial and native

MMP / store
Measurement

Track with a compatible MMP or store reporting

Confirmed per brief
Delivery scope

Timing and volume depend on available inventory

Rates are quoted per campaign after reviewing the app, operating system, market, traffic format, volume and measurement requirements.

Trusted by 300+ mobile apps

CPI Network India — Frequently Asked Questions

Common questions about running CPI campaigns in India.

What is a CPI network and how does it work in India?▾
A CPI (cost per install) network connects app advertisers with affiliate and third-party traffic partners that promote an app through formats such as pop-under, banner, notification, interstitial, and native ads. The advertiser pays for attributed installs under the agreed campaign terms.
How are your India CPI rates structured?▾
Rates depend on the app, operating system, target market, volume, traffic format, and campaign objective. We review those inputs and provide a campaign-specific quote before launch, with no separate network-access fee.
How do you check for invalid traffic?▾
We run internal invalid-traffic checks and review campaign patterns from the traffic partners we use. Installs can also be measured in a compatible mobile measurement partner such as AppsFlyer, Adjust, or Branch, or in the relevant store reporting. Measurement setup and billable-event rules are agreed before launch.
How quickly can you deliver installs in India?▾
Launch timing and available daily volume depend on the app, country, operating system, targeting, creative readiness, and current partner inventory. We confirm a practical delivery plan after reviewing the brief rather than promising a fixed timeline or capacity for every campaign.
Do CPI campaigns guarantee higher app-store rankings?▾
No. CPI campaigns can support a defined user-acquisition objective, but paid installs do not guarantee category or keyword rank improvements. Store conversion, product quality, retention, reviews, competition, and platform systems also influence organic visibility.
How do you define campaign quality?▾
We agree measurable post-install events and reporting fields during campaign planning. Outcomes can be reviewed through a compatible MMP and store data. Retention and engagement expectations vary by app and traffic source, so we do not apply a universal benchmark or guarantee.
What geographic targeting is available?▾
India-wide and narrower geographic targeting may be possible depending on partner inventory and traffic format. We confirm the available location granularity for each campaign before launch.
What app categories can you support?▾
Campaign feasibility depends on the app category, store status, audience, creative, and partner policies. Share the app and target market so we can check suitable affiliate and third-party inventory.
Can you run CPI campaigns outside India?▾
Yes, subject to partner inventory. We can review multi-country briefs and confirm the markets, operating systems, formats, pricing, and measurement options available at that time.
How do CPI campaigns work alongside ASO and paid UA?▾
ASO can improve how clearly a store listing communicates the product, while CPI and other paid acquisition channels bring measured traffic to that listing. Plan them together, compare source-level outcomes, and adjust spend using attributed installs and meaningful post-install events.