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Premium CPI Network — India

CPI Network India

Premium publisher pool across India tier-1, tier-2, and tier-3 cities. Every install verified through independent MMP tracking, with anti-fraud protection and burst campaigns built for ranking velocity.

13+ Years • 30M+ Own Downloads • 50+ Markets
D7
Retention guarantee
Real-time
Fraud monitoring
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CPI network India — premium publisher network with anti-fraud protection
50+
Markets
Tier 1/2/3
India Coverage
30M+
Own Downloads
Anti-Fraud MMP
Verification
D7 Benchmarks
Retention Quality

What Makes a CPI Network Premium?

Most “CPI networks in India” are open exchanges — any publisher can join, fraud is measured by the network itself, and quality thresholds are absent. Here is how we differ.

Publisher source

Open exchange

Open exchange — any publisher who registers

Curated pool — vetted over 13+ years of own-portfolio campaigns

Fraud measurement

Open exchange

Self-reported by the network

Independent MMP verification (AppsFlyer / Adjust / Branch)

Quality threshold

Open exchange

Installs only — no post-install checks

D7 retention benchmarks enforced; publishers below threshold blacklisted

Fraud response time

Open exchange

Batch audits — days after delivery

Real-time monitoring — publisher blacklisted within hours of anomaly

CPI Bursts and ASO Rankings

How CPI Burst Campaigns Improve App Store Rankings

Install velocity is an ASO ranking signal. Both Google Play and the App Store track how many installs an app receives over short time windows — hourly and daily. When install velocity spikes, the algorithm interprets it as a signal of user demand and boosts the app in category charts and keyword search results.

A CPI burst campaign delivers a concentrated volume of quality installs within a defined window — typically 24–72 hours — generating the velocity needed to push an app into visible ranking positions. Apps ranked in the top 10 of a category receive significantly higher organic browse traffic.

The ranking effect persists after the campaign ends. Once an app climbs into a higher ranking band, ongoing organic installs sustain the position. The burst is the trigger; strong ASO and good retention are what lock in the long-term gain.

This is why burst campaigns are most effective when paired with ASO optimisation — a high-converting store listing amplifies the ranking improvement from every install delivered.

Learn about our ASO service
1

Optimise ASO First

Strong store listing CVR means each burst install produces more ranking impact per install delivered.

2

Run CPI Burst Campaign

Concentrated install volume within 24–72 hours triggers the velocity signal in Google Play and App Store algorithms.

3

Climb Category Rankings

Apps enter top-chart bands and appear in browse and editorial placements previously unavailable to them.

4

Sustain with Organic Growth

Higher rankings drive ongoing organic installs. The burst effect compounds through improved discoverability.

India Coverage

CPI Network Coverage Across India

Publisher inventory spanning every major city cluster and growing into tier-3 and rural markets — where India’s next 400M smartphone users are coming online.

Tier 1 Cities

  • Mumbai
  • Delhi / NCR
  • Bangalore
  • Hyderabad
  • Chennai
  • Kolkata
  • Pune
  • Ahmedabad

Highest inventory depth; premium audiences

Tier 2 Cities

  • Jaipur
  • Surat
  • Lucknow
  • Kanpur
  • Nagpur
  • Indore
  • Patna
  • Vadodara
  • Coimbatore
  • Vishakhapatnam

Growing inventory; lower CPIs; strong gaming and utility audiences

Tier 3 + Rural

  • All remaining states
  • Hindi belt tier-3
  • South India district towns
  • Northeast India
  • J&K and Himachal

Expanding coverage; best for utility, vernacular content, and fintech apps

Campaign Minimums and Delivery

Transparent minimums so you can plan campaigns confidently. CPI rates are quoted per-campaign after reviewing your vertical, audience, and quality requirements.

₹1L – ₹2L
Minimum campaign

Single burst or 2-week standard run

24–48 hrs
Campaign go-live

From creative approval to first installs

6–12 hrs
Burst activation

Rapid-start burst for ranking velocity

500–5,000 / day
India Android capacity

Scales with vertical, budget, and quality tier

100–500 / day
India iOS capacity

Higher CPI; tighter publisher pool

City-level
Geographic targeting

Metro-only, state-level, or all-India mix

CPI rates for India Android typically range from ₹5–₹40 depending on vertical and quality tier. Rates are quoted per campaign — contact us with your app category and target audience.

Real Campaign Performance Data

Click on any performance data to view the full image and campaign details.

ASO Performance Dashboard
ASO
View Case Study
ASO

ASO Performance Dashboard

Real ASO optimization results showing keyword rankings, organic traffic growth, and conversion improvements.

300% Organic Growth
54K+ Keywords Ranked
65% Conversion Rate Boost
Click to view full image
CPI Campaign Performance - Part 1
CPI
View Case Study
CPI

CPI Campaign Performance - Part 1

Cost Per Install campaign results showing efficient user acquisition and scaling capabilities.

60% Lower CPI
100M+ Installs
300% Higher ROAS
Click to view full image
Google Ads Performance
User Acquisition
View Case Study
User Acquisition

Google Ads Performance

Google Ads campaign results showing UAC optimization, targeting precision, and conversion tracking.

Precision Targeting
UAC Optimization
Higher Quality Installs
Click to view full image
Meta Ads Install Results
User Acquisition
View Case Study
User Acquisition

Meta Ads Install Results

Facebook and Instagram advertising performance focused on app installs and user engagement.

Meta Ads Optimization
Social Media Targeting
Engaged User Base
Click to view full image
Vmobify Advertising Results
User Acquisition
View Case Study
User Acquisition

Vmobify Advertising Results

Our own advertising performance showcasing the effectiveness of our growth strategies.

Proven Strategies
Real Results
Self-Validated Success
Click to view full image

Showing 5 performance data examples

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Trusted by 300+ mobile apps

CPI Network India — Frequently Asked Questions

Common questions about running CPI campaigns in India.

What is a CPI network and how does it work in India?▾
A CPI (cost per install) network connects app advertisers with publishers — mobile games, apps, and websites — who promote your app to their users. You pay a fixed rate per verified install. In India, premium CPI networks offer curated publisher pools with quality controls, rather than the open exchanges where fraud rates can exceed 30%. Our network sources installs from publishers vetted over 13+ years of managing our own app portfolio in India.
How are your India CPI rates structured?▾
India Android CPIs through our network range from ₹5–₹40 depending on vertical, quality tier, and campaign volume. Gaming apps typically qualify for lower CPIs; fintech and edtech apps with higher KYC requirements command higher rates due to tighter publisher constraints. We quote campaign-specific rates after reviewing your app category, target audience, and quality requirements. iOS India CPIs are typically 3–5x higher than Android.
How do you prevent fraudulent installs in India?▾
Every campaign is measured through an independent MMP (AppsFlyer, Adjust, or Branch) — not our own tracking. We monitor: device ID distribution (fake device farms show unnatural clustering), install velocity patterns (too-perfect pacing indicates automation), and post-install event rates (real users engage with the app; fraudulent installs show near-zero engagement). Publishers failing quality checks are blacklisted within hours. We guarantee all installs pass standard MMP fraud filters before billing.
How quickly can you deliver installs in India?▾
Standard campaigns go live within 24–48 hours of approval and creative submission. Burst campaigns — designed to generate rapid ranking movement — can activate within 6–12 hours of go-live confirmation. For India Android, we support 500–5,000 installs per day depending on your vertical, budget, and quality tier. We recommend discussing throughput requirements in advance for burst campaigns targeting specific chart rankings.
What is install velocity and why is it important for ASO?▾
Install velocity is the rate of installs over a short period — typically measured hourly or daily. Both Google Play and the App Store use install velocity as a ranking factor: apps with sudden spikes in installs get boosted in category charts and search results. A well-timed CPI burst campaign generates the velocity needed to push an app into visible ranking positions. The organic discovery from improved rankings then sustains install volume after the paid campaign ends.
What quality benchmarks do you set for India CPI campaigns?▾
Quality benchmarks by vertical: Gaming — D1 retention ≥25%, D7 ≥10%. Utility/productivity — D1 ≥30%, D7 ≥12%. Fintech — D1 ≥35%, D7 ≥15%. Publishers consistently below these thresholds are excluded from your campaign. You can monitor publisher-level retention data through your MMP dashboard. We set quality floors before launch and enforce them with real-time monitoring.
What cities and regions do you cover in India?▾
We cover all major tier-1 cities (Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad), tier-2 cities across all major states, and have growing inventory in tier-3 and rural markets. Geographic targeting is available for campaigns where city-level concentration matters — for example, food delivery apps targeting specific metro areas. India-wide campaigns typically mix metro and tier-2/3 for cost efficiency.
What verticals do you specialise in for India CPI campaigns?▾
We have the deepest publisher inventory for gaming and utility apps in India, backed by our own 300+ app portfolio in these categories. Fintech and edtech CPI campaigns require additional publisher vetting for regulatory compliance (IRDAI, SEBI, and RBI guidelines apply to some in-app prompts). We have experience across gaming, fintech, edtech, health, food delivery, and e-commerce verticals in India.
Do you run CPI campaigns in other Asian markets besides India?▾
Yes. Our network extends across Southeast Asia (Indonesia, Malaysia, Philippines, Vietnam, Thailand), South Asia (Bangladesh, Sri Lanka), the Middle East (UAE, Saudi Arabia, Egypt), and through partner networks across North America, Europe, and Latin America. India-depth is our strongest market, but campaigns targeting India + Indonesia or India + UAE are common for regional growth strategies.
How do CPI campaigns work alongside ASO and paid UA?▾
CPI burst campaigns are most effective as a tactical complement to organic ASO and ongoing paid UA. The recommended workflow: (1) Optimise ASO first so burst traffic converts at a higher store listing CVR; (2) Run the CPI burst to generate install velocity and ranking movement; (3) Sustain the improved ranking position with ongoing organic installs from better ASO; (4) Use retargeting to re-engage burst users who did not complete key in-app actions. CPI campaigns used in isolation without strong ASO waste install velocity because poor conversion rates cap the ranking benefit.