ASO by Mobile App Studio with 30M+ Downloads

ASO is the process of improving an app's visibility and conversion rate in the Google Play Store and Apple App Store. Apps that rank in the top 3 positions for high-volume keywords receive dramatically more installs — and unlike paid advertising, organic installs from ASO compound month after month at zero incremental cost.

Keyword ranking improvements typically appear within 4–8 weeks. Store listing conversion improvements from screenshot A/B tests can show earlier. Meaningful organic install growth usually needs 60–90 days of consistent work. A fully compounding ASO strategy shows its strongest results in months 4–6.

On-metadata factors are elements you control directly — app title, subtitle, keyword field, description, and screenshots. Off-metadata factors are signals you influence indirectly — install volume, ratings, retention metrics, and session length. Both must be managed together for sustained rankings.

Professional ASO retainers in India range from ₹40,000–₹1.5L/month depending on scope. One-time ASO audits range from ₹25,000–₹1L. The ROI on ASO is typically the highest of any mobile growth channel — most clients see meaningful organic install growth within 90 days.

Yes. Strong ASO delivers organic installs that compound over time at zero incremental cost. However, ASO and paid UA work best together — paid installs boost install velocity signals that improve organic rankings, while strong ASO reduces your blended CPI across all channels.

The core metrics are: keyword ranking movement (tracked weekly), store listing conversion rate (impressions to installs), organic install volume month-over-month, and total keyword footprint size. Rankings that don't produce installs aren't success — we track through to install outcomes.

Yes. Our ASO service covers both platforms. Google Play relies heavily on the long description and Play Experiments for A/B testing. The App Store relies more on the keyword field, subtitle, Custom Product Pages, and Search Ads impression data. Strategy differs by platform but we manage both under one engagement.

Yes — and most agencies don't. Only about 150 million Indian users are English-comfortable. Apps with keyword optimisation in Hindi, Tamil, Telugu, Bengali, or Marathi reach audiences with significantly less competition. We include vernacular keyword research as standard for Indian market clients.

We use AppTweak, Sensor Tower, and data from our own 300+ app portfolio. Cross-portfolio data gives us benchmarks that external-only tools cannot provide. We also use Google Play Console's native experiment tools and Apple Search Ads impression data for keyword volume validation.

Both improve organic discovery, but ASO operates in a more constrained environment. You have limited metadata space, your "content" is primarily visual (screenshots and preview video), and the algorithm prioritises engagement signals — install velocity, ratings, retention — more directly than web search engines.