Apple Ads · Campaign management
Vmobify plans and manages Apple Ads campaigns for iOS apps, covering keyword research, campaign structure, bidding, product-page alignment and performance reporting. Choose an account audit, campaign launch or ongoing management engagement.
The right scope for your app
Apple Search Ads is now called Apple Ads. This engagement covers advertising on the App Store: the work needed to plan campaigns, manage their delivery and understand the resulting acquisition. We scope the channels and placements you need rather than assuming every available option belongs in your account.
Review campaign structure, search terms, keyword themes and market priorities. Identify where the account needs clearer budget control or a better match between the search intent and the app’s actual use case.
A prioritised account plan with defined campaign roles.
Choose an approach suited to the account and objective. Discuss Manage Bids and Maximize Conversions where applicable, with explicit budget assumptions and a plan for judging results. Target CPA is not a promise of customer profitability.
A test plan with a budget, objective and decision criteria.
Review the journey from search term to ad to product page. Scope relevant custom product page briefs or creative work so the listing explains the benefit the prospective user came to find.
A clear division of campaign, copy and design responsibilities.
Review the measurement setup and the definitions behind installs, activation and revenue. Explain known differences between Apple Ads and MMP reports before drawing conclusions about campaign quality.
A reporting approach that connects delivery to business decisions.
A campaign audit, a new launch and ongoing management involve different work. The proposal should make the starting point and deliverables explicit.
| Starting point | What we review | What to agree |
|---|---|---|
| Existing account | Campaign structure, search terms, spend and conversion reporting. | Audit depth, required access and prioritised recommendations. |
| New campaign | App readiness, target markets, creative and measurement. | Launch dependencies, test budget and campaign scope. |
| Ongoing management | Bids, budgets, creative hypotheses and cohort outcomes. | Management cadence, production responsibilities and fees. |
| Measurement issue | Attribution methods, event definitions and reporting dates. | Engineering ownership and a reconciliation plan. |
Illustrative planning example for a fictional app, not a client case study. The app supports weekly meal plans and grocery lists. These campaign roles are a starting point to adapt to your budget, search demand and bidding approach.
A useful account review connects evidence to a proposed change and a way to judge it. This fictional example illustrates that deliverable without claiming a performance uplift.
Choose the deliverables you need. The proposal identifies the selected work and its owner, so an account audit is not confused with design production or ongoing management.
Send your App Store link, target markets, current account status and the outcome you want to improve. Existing reports help make the first discussion specific.
Define the campaign work, creative responsibilities, reporting needs and fee structure. Keep your business in control of the advertising account and required access.
Launch or revise the agreed campaigns, record material changes and review outcomes. Use the evidence to decide whether to expand, revise or pause the next test.
Apple Search Ads was renamed Apple Ads. We use both terms here to describe App Store advertising management, including planning, optimisation and reporting within the agreed scope.
The proposal can cover account review, campaign planning, keyword work, bidding, creative coordination and performance reporting. Design production, tracking implementation and ongoing management should be explicitly included or excluded in the scope.
No. Apple states that search ads may appear at the top or further down the results, and advertisers cannot select or bid for a particular ad position.
Apple describes it as a strategy for tap-through installs at a target CPA. We assess downstream subscription or revenue outcomes separately when the data is available.
The quote depends on the account, markets, campaign scope, production and reporting needs. Media budget and third-party tools should be separated from management fees. Share your requirements for a scoped proposal.
Yes. The brief should identify who owns metadata, creative, releases and measurement. Clear responsibilities help the campaign and product teams act on the same plan.
Make the next step specific
Share the details alongside your enquiry so we can discuss scope, availability and a useful next step.
Discuss your Apple Ads accountPrefer a form? Send an enquiry