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Vmobify
CPI Networks by App Studio

CPI Network for Measured App Install Campaigns

Run app-install campaigns through multiple affiliate and third-party partners, with internal traffic checks and reporting through a compatible MMP or app store.

13+ Years Experience • 30M+ Downloads on Our Own Apps
Multiple
Traffic Partners
Internal
Traffic Checks
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CPI Traffic Sources and Formats

Build a campaign mix from available affiliate and third-party partners and the formats that fit your brief.

Affiliate Partners

Partner inventory selected for the campaign brief

  • Multiple traffic sources
  • Campaign-specific availability
  • Market and OS checks
  • Agreed measurement

Third-Party Networks

Additional partner inventory for relevant markets and formats

  • Flexible inventory mix
  • Volume confirmation
  • Source-level reporting
  • Internal traffic checks

Display and Native

Banner, native, and pop-under traffic where available

  • Creative format matching
  • Audience and market fit
  • Attributed install reporting
  • Post-install review

Notification and Interstitial

Full-screen and notification inventory where partner policies allow it

  • Format availability checks
  • Creative review
  • Campaign-specific terms
  • Measured delivery

Our CPI Network Services

A practical workflow for partner selection, measurement, delivery review and campaign decisions.

Multi-Partner Traffic Sourcing

Use multiple affiliate and third-party partners based on the approved campaign brief.

  • Campaign-specific partner selection
  • Market and OS availability checks
  • Volume confirmed before launch
  • No separate network-access fee

Traffic Format Options

Match available ad formats to the app, audience, market, and creative.

  • Pop-under traffic
  • Banner and native ads
  • Notification traffic
  • Interstitial placements

Measurement Setup

Define attribution and reporting before traffic starts.

  • Compatible MMP reporting
  • App-store reporting option
  • Billable event definition
  • Post-install event review

Campaign Quality Review

Review traffic patterns and source-level outcomes throughout delivery.

  • Internal invalid-traffic checks
  • Source anomaly review
  • Campaign-specific quality signals
  • Evidence-based budget decisions

Our CPI Network Process

A systematic approach to CPI network management that ensures quality and performance.

1

Network Selection

Week 1

Identify and select the best CPI networks for your app category and target audience.

2

Partnership Setup

Week 1-2

Establish partnerships and negotiate terms with selected networks.

3

Campaign Configuration

Week 2-3

Set up campaigns with optimized targeting and creative assets.

4

Launch & Monitor

Week 3-4

Launch campaigns and monitor performance across all networks.

5

Optimization

Ongoing

Continuously optimize based on performance data and user quality metrics.

What the CPI Campaign Setup Includes

A clear operating model for traffic sourcing, measurement, quality review and campaign decisions.

Multiple
Traffic Partners
Internal
Traffic Checks
MMP / Store
Reporting
5
Traffic Formats
Campaign pattern

Single-Market Acquisition Plan

A planning pattern for an app that needs attributed installs in one priority market.

Confirm OS and geography
Select available traffic formats
Define the billable event
Review source-level outcomes
Campaign pattern

Multi-Partner Test Plan

A planning pattern for comparing affiliate and third-party sources before scaling spend.

Use consistent attribution
Set post-install events
Compare traffic sources
Scale only after review

Frequently Asked Questions About CPI Networks

Common questions about CPI network campaigns and quality install delivery.

What is a CPI network and how does it work?▾
A CPI network connects app advertisers with affiliate and third-party traffic partners. Those partners promote the app, and the advertiser pays for attributed installs under the campaign terms agreed before launch.
What traffic formats are available?▾
Available formats can include pop-under, banner, notification, interstitial, and native ads. The practical mix depends on the app, audience, market, creative, and current partner inventory.
What countries and markets do you cover?▾
Market availability depends on current affiliate and third-party partner inventory. Send the target countries and operating systems and we will confirm available traffic, formats, expected volume, and pricing for the brief.
How do you check for invalid traffic?▾
We use internal invalid-traffic checks and review source patterns. Campaigns can be tracked in a compatible MMP such as AppsFlyer, Adjust, or Branch, or through the relevant store reporting. Measurement and billable-event rules are agreed before launch.
Do CPI campaigns guarantee higher ASO rankings?▾
No. Paid installs can support a user-acquisition objective, but they do not guarantee category or keyword rank changes. Store conversion, product quality, retention, reviews, competition, and platform systems also influence visibility.
Do you guarantee retention quality for CPI installs?▾
No universal retention guarantee applies. We can agree campaign-specific post-install events and review them in a compatible MMP or store data. Expected outcomes depend on the app, audience, creative, market, and source.
What is the minimum campaign size?▾
Budget and minimum volume are quoted for the specific app, operating system, market, format, and objective. There is no separate fee for access to the traffic partners.
How quickly can you deliver installs?▾
Timing and daily volume depend on targeting, creative readiness, partner inventory, and campaign review. We confirm a delivery plan for the individual brief rather than promising the same timeline for every app.
What app categories can you support?▾
Feasibility depends on the app category, store status, target audience, creative, and partner policies. Share the app and target market so we can check suitable inventory.
How do CPI campaigns integrate with ASO and paid UA?▾
Use ASO to improve the clarity and conversion of the store listing, then evaluate CPI and other acquisition channels through attributed installs and meaningful post-install events. Compare source-level outcomes before changing spend.

Ready to Plan a Measured CPI Campaign?

Share your app, operating system, target markets, volume and measurement setup. We will confirm available partner traffic, formats and campaign terms.

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