Premium CPI Network by App Studio with 30M+ Downloads

A CPI (cost per install) network connects app advertisers with publishers who promote apps across their inventory. You pay a fixed rate per verified install. The network manages publisher relationships, creative distribution, and install verification. Premium CPI networks offer curated publisher pools with quality controls rather than open exchanges.

Open programmatic exchanges have minimal publisher vetting, making fraud a significant risk. Our network uses a curated, manually-vetted publisher pool built from 13+ years of mobile app portfolio management. We know which publishers consistently deliver users with real D7 and D30 retention, and we exclude publishers that don't meet our quality thresholds.

We operate across all major Asian markets with particular depth in India, Southeast Asia (Indonesia, Malaysia, Philippines, Vietnam, Thailand), and the Middle East. India-specific inventory includes coverage of tier-1, tier-2, and tier-3 cities. We also manage campaigns in North America, Europe, and Latin America through partner networks.

Every campaign runs through an independent MMP (AppsFlyer, Adjust, or Branch) for attribution verification. We monitor install velocity patterns, device ID distribution, and post-install event rates in real-time. Publishers showing anomalous patterns are blacklisted immediately. We guarantee all installs pass basic MMP fraud filters before billing.

Install velocity is the rate at which an app accumulates installs over a short period. Both Google Play and the App Store use install velocity as a ranking signal. Burst campaigns via CPI networks can generate the install velocity needed to push an app up category charts, which then drives sustained organic discovery. This ranking effect can persist for weeks after the campaign ends.

We set quality benchmarks by vertical. For most verticals, we target D1 retention ≥30% and D7 ≥12% for our premium publisher pool. Installs from publishers that consistently fall below these thresholds are excluded from your campaigns. You get visibility into publisher-level performance data through your MMP dashboard.

Minimum campaign size is typically ₹1L–₹2L to generate enough install volume for meaningful testing and ranking impact. For CPI burst campaigns designed to move store rankings, we recommend a minimum of 500–1,000 installs over 48–72 hours for measurable ranking effect.

Standard campaigns launch within 24–48 hours of approval. For burst campaigns, we can activate high-velocity delivery within 6–12 hours of campaign go-live. Maximum daily throughput depends on your target market and category — for India Android, we typically support 500–5,000 installs per day depending on budget and vertical.

Our portfolio spans gaming, fintech, edtech, food delivery, health and fitness, utility, and e-commerce apps. We have the deepest publisher inventory for gaming and utility in India, where our own app portfolio gives us first-party benchmark data. For fintech and regulated categories, we apply additional publisher vetting for compliance.

CPI burst campaigns work best as a tactical complement to organic ASO and ongoing paid UA. The typical workflow: use ASO to optimise your store listing first (so burst traffic converts well), run a CPI burst to generate ranking momentum, then sustain the ranking with ongoing organic installs from improved ASO and lower-cost retargeting.