55

Leads In a Month

PURPOSE DRIVEN DATA ANALYTICS MARKETPLACE

LEAD GENERATION

VMOBIFY CASE STUDY

CLIENT OVERVIEW

Location

India

Industry

Information Technology

Type

Hire Data Analysts & Data Scientist & Data analyst can find the feeelance jobs

Profile

The Client is an Indian IT Company which allows
the companies to hire the part time, freelancers data analyst
& data scientist. It also help the individual to get hired as
a freelancer for the data analysis jobs.

Business Situation

The Client want to generate the leads from India, Netherland,
Germany, France & US. They were facing the difficulty to target individuals i.e. data analyst, data scientist etc. who can register
to their platform & get the freelance data analysis jobs online.
Also their target were companies who require the data analyst for
their business.

PROPOSED SOLUTION

We did a market research For the individuals who are working in Field of Information technology & computer software. And also the companies who need data analysts who can work For them as a Freelancer. We Firstly, started targeting prospects who were individuals. We decided to move with the Linkedln organic approach to analyze & finalise the market prospects and to see the response.

We used sales navigator to Find out the target profiles and then with a unique outreach approach we decide to run the campaign like below

Check Their Services

Promote using LinkedIn

Finding Target Profiles

ORGANIC

Connection Message

Specify why we are reaching out to them
Here there were two different perspective of the message i.e.
For individuals:
Asking to register and get the freelance, part-time/full-time job, asking them to increase their skills test store online.
For companies:
Who need data analysts & data scientists for their business.

Follow Up Sales Message:

Here we write a detailed message that describes the more about more effectively & ask them the prospects to register to the portal.

TARGETING USED

Industries

  • Computer Software
  • Information Technologies And Services

Job Title

For Companies:
  • Co-Founder
  • Founder
  • Product Head
  • Product Manager
  • Technical Lead
For Individuals:
  • Data Analyst
  • Data Scientist
  • Data Engineer

Implementation Process

  • Define the target persona
  • Create the list from sales navigator
  • Connection building
  • Analysis

RESULT

  • The campaigns ran for a total of 31 days
  • Linkedin Lead Generation Campaign generated a total of 55 leads
  • Connection Sent 1395

SAMPLE LEAD MESSAGES

BENEFITS

Over 562 new connections were made 55 Leads were generated i.e. the number of counts of the user who has registered to their platform.
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